Communication vs. Insight

Most communication issues stem from lack of insight.

If you’re stuck in the middle of saying something, constantly re-editing your message, unable to find the right words, step back for a moment. It’s not because you lack eloquence. Most likely, you’re stuck because you don’t fully understand what you want to say. You haven’t decided yet.

We tend to complain and focus on the apparent communication issues: “I’m not eloquent!”, “my emails are too long”, “my slides are too complex”, or “my elevator pitch needs more polish”, and on and on. It turns out, however, that communication is easy once you really understand what you want.